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The Organic Supermarket
business broadband at Organic Supermarket - Darren Grant
Based in Blackrock, Co Dublin, the Organic Supermarket is Ireland’s largest 100% dedicated organic supermarket. Their online store provides next-day delivery to the 32 countries with all of the supermarket’s products available on-line. The founder, Darren Grant wanted to develop an online store to operate alongside his retail outlet. The development of the online store allowed him to increase his potential market rapidly
The Organic Supermarket choose eircom’s business starter broadband package to power its online store. The development of the site has transformed the business with year-on-year sales and turnover increasing substantially. The clever use of social media allowed it to build a loyal customer base which informs customers in real-time about product promotions, updates and recipes.
“Our market went from 4,000 people to four million people overnight. In addition, our overheads remain the same yet we can exponentially grow our revenue through the same costs that we are incurring. I see the website as our core business going forward in 2010.“
Darren Grant, Owner Manager, The Organic Supermarket




